Anything but that cloud
"Anything but that cloud." I asked why. "Our biggest customer is a giant retailer," he said. "That hyperscaler's parent company is the retailer's biggest competitor. So our customer refuses to do business with anyone who uses that cloud. We use that cloud, we lose our biggest customer. Full stop." That was the entire conversation about cloud choice. It wasn't a technical preference. It wasn't a pricing optimization. It wasn't a sovereignty concern.