90 Days Isn't Enough Notice: What Predictive Churn Warning Actually Looks Like
Your customer started their renewal evaluation on a Tuesday in March. You did not know about it. Their CFO had asked the procurement lead to "look at alternatives" during a quarterly budget review. Three weeks later, a competitor's SDR was on a discovery call with their head of operations. By the time your CS platform's health score turned amber, six weeks had passed inside their building. This is what most CS leaders miss when they evaluate early warning systems.