AI pricing explained: what AI actually costs and how providers charge for it in 2026
AI pricing covers the cost structures and billing models providers use to charge for AI products: per-token APIs (GPT-4o at $2.50/1M input tokens), per-seat subscriptions (Copilot at $30/user/month), per-conversation billing (Agentforce at $2/conversation), and consumption-based GPU compute (H100 instances at $55.04/hour). There is no standard. The total AI cost is almost always higher than the sticker price.