Behind the Scenes with the Splunk Brand Refresh
Splunk had just celebrated its 20th anniversary. The business was growing. Customers were loyal. So why would we consider refreshing our brand? The answer is simple, if you aren’t growing, you’re declining. Just like people, brands need to adapt and grow so they stay relevant. For us, part of our growth was reaching new audiences and launching new products. Which meant as brand stewards, we needed to update our brand to better connect with these new opportunities.