How to build the business case for AI
A strong AI business case ties a specific goal to a measured outcome and a fully-loaded cost. Most fail because they skip one of the three: no clear mandate, an over-broad "AI fixes everything" scope, or a cost estimate that ignores adaptation and error-correction. Build it in six steps: define goals, identify uses, break work into tasks, evaluate models, assess total cost, then launch and refine. Most companies are now spending on AI. Far fewer can show what they got back.