Generative AI ROI: benchmarks and how to prove it
Generative AI ROI measures the financial return on generative AI investments relative to their total cost. Benchmarks diverge sharply: Google Cloud's 2025 study found 74% of enterprises see ROI within the first year, while MIT's NANDA initiative found 95% of pilots deliver no measurable P&L impact. The difference is not the AI. It is whether the organization can actually measure cost and outcome at the use case level.