Beyond the Blue Link: UX Patterns for Google's AI Overviews, AI Mode & Answer Engines
The blue link is dying—but not in the way we expected. When Google’s AI Overviews began appearing at the top of the search results page, the SEO community panicked. Publishers watched click-through rates plummet. The Pew Research Center confirmed their fears: searchers who encounter an AI summary are half as likely to click on traditional search results (8% vs. 15%).