AI PCs Slow to Catch On Despite Market Growth
Following Microsoft's end of support for Windows 10 on October 14, 2024, the PC market experienced a noticeable shift, which was reflected in the positions of key processor manufacturers. Despite Microsoft and Intel's active promotion of next-generation AI-powered laptops - the so-called Copilot+ PCs - users are increasingly choosing alternatives. Mac shipments increased by 14.9% YoY in the third quarter, demonstrating a growing preference for Apple's ecosystem.