The future of SaaS is hazy and no one really knows what comes next
There was a time when SaaS felt predictable. You built something useful, scaled it, and charged a subscription. If the software did well enough, growth followed. It wasn’t easy, but it was clear. There was a sense of direction, a playbook that most companies seemed to follow, tweak, and succeed with. Ironically enough, the same playbook gave birth to numerous tech giants as we know them today. Now, that clarity feels different. Not entirely gone, but blurred. If you work in SaaS, you can feel it.