Unveiling CTV vs OTT: Distinguishing Streaming Television Realms
The world has gone digital - and so has television, with the introduction of streaming services. Ask any marketer, and they will tell you that more than 80% of consumers are now turning to streaming services instead of traditional TV stations. The terms CTV and OTT now dominate the streaming landscape of TV advertising, and marketers absolutely must have a good understanding of the differences between them. In this blog post, we'll delve into the details of CTV vs OTT to provide you with the knowledge and skills you need to improve your advertising prowess.