Wisdom of the Crowds: The Value of User Sentiment Observability
What’s the first thing most people do when they’re unhappy with a business? Take to social media to complain about it. Observing those comments – otherwise known as “user sentiment observability” – gives you a head’s up as to when problems become big enough to impact user experience. How can you monitor that voice of the customer? And why is it important to do so? Let’s take a deeper look at the issues.