The three questions every CFO should be asking about AI spend
Uber ran out of its entire 2026 AI budget by April. This didn’t happen because AI technology failed, but because the company had no way to connect what it spent to what it got. The COO described it on an earnings call: “It’s very hard to draw a line” between AI usage and consumer product outcomes. And with that one sentence, we have the CFO problem of 2026.