You’re probably not combing through cloud bills. That’s not your job as CEO. But if no one on your executive team can tell you what it costs to serve a customer, ship a feature, or launch a new product line, that’s a problem. Not a someday problem. A right-now, quietly-draining-your-margins kind of problem. FinOps tends to get lumped in with cost-cutting — some finance thing, some DevOps thing. But that framing misses the point. Done right, FinOps is a growth enabler.