Modern CI/CD pipelines have automated the hard work of building, testing, and deploying our code. But for many teams, that’s where the automation stops. The most critical part of a release, turning a new feature on for real users, is still a stressful, manual process. An engineer cautiously ramps up traffic to 5%, then 10%. The whole team stares at dashboards, trying to see if anything breaks. If something does, they scramble to manually roll back.