Operations | Monitoring | ITSM | DevOps | Cloud

Automation in the enterprise is nothing new. Engineers have been working with automation tools and frameworks for decades. From configuration management tools, to continuous integration and delivery pipelines to cloud formation, you name it—automation is part of the fabric of nearly any technology use case in the business landscape. If the previous statement is true, then why does automation still seem to pair with so much manual work?

I joined incident.io recently to lead Sales, after having set up my own company. In both startups, one of the first questions I’ve landed on was: “What sales tools should we use as we scale?”. In this post, I’ll walk through our sales stack, and by extension, what I think most B2B SaaS startups can get away using when they have less than ~100 employees.

Salesforce Cloud is one of the leading cloud-based customer relationship management (CRM) solutions. It provides a shared view of your customers and their relationship with the business. With Salesforce Cloud, users can automate service processes and streamline workflows. Squadcast is an end-to-end incident response tool. Built with an SRE mindset, it streamlines all the incident response activities. Squadcast aligns your teams towards a common organizational goal of better reliability.

It's too difficult for product teams to find the right vendors. Vendors obscure details, promise everything or downright lie, have special pricing for those who know how to ask, and there are just too many of them! This problem is getting worse because of the "Cambrian explosion" in cloud tooling, a blossoming in the number of solutions and niche specializations.