Customer relationship management (CRM) is sometimes like a bucket. New customers represent water going into the bucket, and departing customers reflect water flowing out. The water level—or the number of customers—rises and falls depending on the amount of water flowing into the bucket and the number and size of the holes. At ServiceNow, we recognized we had a leaky CRM bucket, thanks to rapid customer growth.
Assaf Resnick, CEO and co-founder of BigPanda, sat down with Sanjay Chandra, vice president of information technology at luxury electric automaker Lucid Motors, at Gartner IT IOCS 2022. They discussed Lucid’s unique ITOps journey and how BigPanda helps minimize downtime of critical applications and services. Sanjay is a visionary ITOps leader, responsible for IT, enterprise systems, global infrastructure, operations and security at Lucid Motors.
In this episode, Pete and Lisa discuss why great communication (both internally and externally) is essential to the success of any incident management process. From keeping your wider team in the loop to minimise disruption, to using customer communication to strengthen your brand when things go wrong, the team share their experiences and top tips for having a transparent incident communication culture.