Exploring Advanced Segmentation Methods in Technology
The world of digital marketing is constantly changing and evolving. Currently, businesses are undergoing a significant upgrade in the methods they use to group their customers into segments. Previously, companies primarily segmented customers based on fundamental factors such as age, location, gender, and income level. But not anymore. Now, predictive analytics and machine learning technology are revolutionizing customer segmentation. By using advanced data analysis and artificial intelligence, businesses can get way more sophisticated and precise about categorizing customers into unique segments.
